Bringing design concepts to life is more than a job - for Alessandro Munge, it's great fun.
The Design-Minded are a little different from the rest of us. While most people choose to paint colors or a new sofa based on trends or existing furnishings, designers think in larger concepts: space, flow, emotion, authenticity.
This way of seeing the world is inherent to Alessandro Munge, the Toronto-based trailblazer who has led a slew of high-profile projects at Studio Munge, his award-winning interior design firm. Tapped by JW Marriott for a new hotel at the eagerly anticipated parq Vancouver – a multipurpose entertainment destination set to open in fall 2017 – Studio Munge is driven by its founder’s lifelong passion for good design.
“I started my career very early on, helping my mother with her interior business,” Munge says. A discerning client spotted one of the 14-year-old Munge’s sketches and asked to have it produced – an “aha” moment in which Munge grasped the powerful relationship between design and emotions. Today as Studio Munge expands its portfolio to hotels, residences and leisure spaces around the world, its ability to elicit a strong emotional response is one of its signatures.
“We like to capture people’s expressions as they move in our spaces. It happens when you create a really great narrative,” Munge says. “I like to try to get inside people’s heads. For example, we are currently working on Toronto’s biggest nightclub, so I have been trying to get into the mindset of someone in a club. After a couple of cocktails, you want to move, touch, feel free. I don’t ever want someone to just feel one feeling – I’d feel like I failed.”