50 Scollard Wins Gold

50 Scollard Wins Gold at the NHAB Nationals !

Our 50 Scollard wins big at the prestigeous NAHB Awards which honours the best new home sales and marketing in North America!

Across 62 categories and 1,300 entries, 50 Scollard – our tower in collaboration with Lantera Developments and Foster + Partners – won for Best Multifamily Community of the Year – High Rise!



Gold Award – High Rise 

The target market was specifically used to develop all aspects of the marketing for this project. The level of exclusivity that the target market is used to was the motivation for the project elements. Where the ads were placed, the renderings developed, the finishes in the vignette models – all these pieces were created with the elite audience in mind. The selection of the team behind them was due to the demographic that would be pursued as purchasers in this building. The people interested in the project was a direct result of such targeted marekting. It was very successful in communicating the exclusivity of the development.