A new 47-storey Lanterra Developments building – Natasha The Residences – will be constructed in Toronto’s Cultural District in recognition of NKPR founders’ thought-leadership, communications influence and chic style.
Soaring atop the historic Purman building located at 263 Adelaide St W., just steps from where Natasha Koifman opened her first NKPR office nearly 20 years ago, a new high-rise will be constructed by Lanterra Developments to adorn Toronto’s iconic metropolitan skyline. The new condominium, which will house nearly 440 residential suites (starting in the $500’s) and five floors of commercial spaces, will be inspired by Koifman – respected business leader, entrepreneur and public relations powerhouse. “Natasha Koifman became a clear inspiration for this theme through her chic style, adventurous city living, and entrepreneurial spirit,” says Mark Mandelbaum, Chairman of Lanterra Developments. “Our team saw an opportunity to create a spectacular building that would capture the style and energy of Toronto’s Cultural District, while meeting deep-rooted desires in the community to live life to its fullest and enjoy everything the city has to offer. This will translate to inspirational design, sophisticated amenities and contemporary suites that elevate social experiences while complementing work-life integration.”
The first-of-its-kind condominium will convey the mantra – Turn Life On – echoing the energy and electricity of this vibrant city and Koifman’s outlook of living life to its fullest. “And to do all of this downtown in bustling Cultural District, where I’ve spent the majority of my career, well, the feelings are palpable,” says Koifman.
“Her spirit comes through in every aspect of the project from feminine curved ceilings and the elegant use of black and white to lush gardens, suites tailored to each resident’s needs, and luxe social amenities to host memorable parties and celebrate life. More than a condo tower, this project behaves as a community for like-minded influencers and modern urbanites.”
Extraordinary interiors and amenities, designed by Alessandro Munge of Studio Munge, will match Koifman’s chic and refined all-black-everything style. “Her spirit comes through in every aspect of the project from feminine curved ceilings and the elegant use of black and white to lush gardens, suites tailored to each resident’s needs, and luxe social amenities to host memorable parties and celebrate life,” says Munge. “More than a condo tower, this project behaves as a community for like-minded influencers and modern urbanites.”
A pas de deux of function and form make up the design of Natasha The Residences’ exterior, the South-facing side of Natasha the Residences will have soft curves reflective of a feminine silhouette, while architectural panelling will give the Northside a sleek masculine look, reflective of a luxury timepiece, altering the city skyline for onlookers from both sides. This juxtaposition also interprets two sides of Koifman herself as a portrait of city living: one introverted, representing relaxation within the comforts of modern home living, and one extroverted, symbolic of excitement, confidence, and endless opportunity.
While Koifman’s discerning taste and reputation for hosting acclaimed events will be translated to the building’s overall feng shui, she feels that working with excellent teams pave the way to success. “The alchemy for this extraordinary building stems from the many talented and thoughtful people working so diligently to bring it to life.”
"The Lanterra team and Alessandro Munge are extraordinary visionaries. They’ve meticulously integrated moments and mantras from my life into every detail of Natasha The Residences, translating my extroverted lifestyle into innovated social spaces while capturing the introvert in me by ensuring each suite is designed to feel like a private sanctuary."
How does it feel to have a new 47-storey, a prominent building in downtown Toronto named after you?
Koifman: When Mark Mandelbaum of Lanterra approach me with their intention to name and design a building after me, my career and aesthetic – I was shocked. It’s an absolute honour to be part of this landmark project in a neighbourhood dear to my heart I can truly call home. The Lanterra team and Alessandro Munge are extraordinary visionaries. They’ve meticulously integrated moments and mantras from my life into every detail of Natasha The Residences, translating my extroverted lifestyle into innovated social spaces like a media content creation studio, community pizza kitchen, and concert piano room, while capturing the introvert in me by ensuring each suite is designed to feel like a private sanctuary.
What makes Natasha The Residences unique to other condominium developments?
Koifman: From the ground up, the building is completely designed around the concept of work-life integration, with many notes taken directly from my career and home life. In this way, you can go from your suite to a gym session, to the content creation room, to an outdoor meeting in a garden – and not have to leave the building. But the same spaces are also designed to relax and recharge. All of the amenities and social spaces are designed by Alessandro Munge with this sensibility.
What are the design elements that you’re most excited about for Natasha The Residences?
Koifman: There’s a fundamental design theme about staying connected – it’s what real work-life integration is about. Natasha The Residences is focused on this connection. The Smart Kitchens will be optimized for space with sleek flip-down tables and hidden pantries, to be used for work or for social gatherings. Also, realizing that I’m in PR – words matter. All the art in the building will reflect a positive outlook with commissioned pieces by American artist Peter Tunney including colourful wordplays such as GRATTITUDE and THE TIME IS ALLWAYS NOW.
Read the article in Buzz Magazine