Creating Bisha at IIDEX

Experience Bisha from the eyes of its creators!

With moderator Mary Scoviak, Executive Editor of Boutique Design magazine, and panelists Charles Khabouth, founder and Principal of INK Entertainment; Brian Brown, Principle of Lifetime Developments; and Jacques Lapierre, General Manager at Bisha Hotel, Alessandro Munge led IIDEX audiences through the creation of Toronto’s premier luxury hotel!

As visionaries with a shared passion for hospitality and innovation, Bisha was a challenge like none before, the birth of a new brand. Empowered by a strong design DNA, the team formed the hotel’s unique identity through location, materiality, and art. With a rock sensibility and luxurious edge the hotel transformed from fantasy to reality!