Bisha Press Release

Introducing the highly anticipated Bisha Hotel Toronto

A new luxury lifestyle hotel brand, Bisha, to open doors of flagship in Summer 2017

Toronto, May 4, 2017
Bisha, a new luxury lifestyle hotel brand, today announced a summer opening for its Toronto flagship, the highly anticipated Bisha Hotel Toronto. Set to shake up Toronto’s hospitality scene with an integrated approach to design, entertainment and cuisine, Bisha is the vision of lifestyle impresario Charles Khabouth of INK Entertainment and real estate developers Sam Herzog and Mel Pearl of Lifetime Developments. 
According to Khabouth, CEO of INK Entertainment, “We had a strong vision of what Bisha was to become from the outset. We wanted to create something totally new in the city – a destination address that embodies laid-back luxury with an edge. Now, as we get close to opening and put the finishing touches on the hotel, excitement is building as our vision is becoming a reality. We have been ambitious – we want Bisha to redefine the next generation of luxury and lifestyle boutique hotel brands and have future international locations already in the works.”
As the latest collaboration between long-time partners INK and Loews Hotels & Co., Bisha Hotel Toronto will be operated under a management contract with the New York City-based hotel company and is slated to have a “soft opening” in August, as preparations are made to receive guests during TIFF. The hotel’s management team is already in place including General Manager Jacques Lapierre, and Director of Marketing Christal Agostino.
Bisha will be a cultural hub as well as a hotel, with innovative cuisine ambitiously offered across four restaurants led by ICONINK including a soon to be announced signature restaurant with a celebrity chef. Public spaces include a 44th-floor rooftop restaurant and infinity pool and 2,200 square foot lobby bar.
According to General Manager Jacques Lapierre, “Bisha is going to hit Toronto with a fresh experience for the well-travelled, culture-seeking guest. We’ll have a highly-curated team on hand delivering a premium and thoughtful level of service; and we’ll combine this with a wide array of impactful food and design — elements we know our guests crave. By layering this generous and unscripted approach to service onto Charles’ unmatched expertise in food & entertainment, we’re creating the ultimate guest experience. The perfect blend of sophistication and edginess that will shake guests out of their routine.

"We understood that with Bisha, the mission would be to take his [Charles Khabouth] vision and create something totally fresh, ­fun, modern and vibrant"

Alessandro Munge
Bisha is a work of art created by a team of talented designers, architects and developers. Rooms and public spaces have been designed by with a view towards bold, impactful interiors that feel both sophisticated and intimate. Natural stones, leathers, and rich textiles will be used throughout. According to Alessandro Munge, a long-time INK collaborator, the desire was to envelop the guests in a distinct experience from the moment they walk through the doors. “We have had the honour of working with Charles on a number of award-winning projects in Toronto and Miami. We understood that with Bisha, the mission would be to take his vision and create something totally fresh, ­fun, modern and vibrant,” says Munge.
Bisha Hotel & Residences, located at the epicenter of the Entertainment district, will stand 44 stories tall and feature 96 luxury boutique hotel rooms, including 14 suites and 355 residential condominiums. The hotel will also offer 2,300 square feet of event space on the 43rd floor, a state of the art fitness centre as well as four dining concepts by ICONINK. The hotel will have a lobby bar with street-level patio access, a 24-hour café and a 44th floor rooftop restaurant with an infinity pool and sweeping views of the lake, city and CN Tower.